Honeycomb Consultancy Madison, WI

Science.
Sports.
Investing.

Three industries. One operator. The edge isn't expertise in one — it's fluency across all three.

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Emily Breunig
01 What I do

One practice. Three sectors. No fluff.

Consulting, advisory, and the messy in-between work that doesn’t fit a clean label — for founders, funds, athletes, and growth-stage companies. The best solutions come from people who don’t stay in one lane — and I’ve never been good at staying in one lane.

Hover each service to expand it.

Consulting

Startup & Growth Ops

Embedded operational support. Go-to-market, fundraising, team building, and the unsexy work of actually shipping. I don't give advice and leave — I do the work alongside you.

Consulting

Biotech & Health Tech

Clinical development, regulatory strategy, research program design. Translating complex science into something a VC can understand and a founder can execute on.

Consulting

AI Transformation

Through 33 Strategies, co-founded with Mbiyimoh. We don't talk about AI. We build products and systems designed to extend what one brilliant person can accomplish — exponentially.

Advisory

VC Diligence & Deal Flow

Due diligence support and network access for venture firms. I connect investors with the right founders, domain experts, and angels. No gatekeeping.

Advisory

Athlete–Entrepreneur–Investor Bridge

Helping professional athletes, Olympians, and collegiate competitors navigate venture investing, equity ownership, and entrepreneurship. Return on Influence™ — board seats, advisory roles, and real equity beyond the traditional NIL playbook.

Advisory

Sports & Performance

Strategic advisory for sports tech, performance science, and athlete-economy startups — founder relationships, the athlete network, and a scientific lens to find product-market fit.

02 Work with me

Let’s figure out if we’re a fit.

Every engagement starts the same way — a free 30-minute conversation. No pitch, no pressure. Tell me what you’re working on and I’ll tell you honestly whether I can help, or who in my network can.

Option A · If we're a fit

Ad Hoc Consulting

A brain to pick, a connection to make, or a strategy gut-check. Book time as you need it — no retainer, no commitment.

$185 / hour
Book a 60-min starter →
Option B · Bigger lift

Contracted Engagement

Set hours per week or milestone-driven deliverables. Advisory roles, embedded ops, fundraising — whatever the project needs.

Custom scope · we'll figure it out
Scope an engagement →
What I help with:
Business strategy & operationsNetworking & introductionsInvesting & fundraisingBiotech & health tech advisorySports & athlete partnershipsAthlete ROI — NIL, board, advisory & ambassador rolesAI transformation (33 Strategies)Go-to-market & launch supportBoard & advisory rolesOperationalize chaotic founders
Next Legacy Networking Event, Las Vegas Summer League 2025
How I operate

Pay it forward, then get to work.

03 The story

Sideline bench. Lab bench. Board table.

Same person at all three — connecting the athlete to the science, the science to the capital, and the capital back to the people who make it all move.

Chapter 01 · Origins

Started where the resources didn't.

Early on it was government and nonprofit work — where there's never enough budget to build anything new. You learn fast how to borrow ideas, remix what's already working somewhere else, and build relationships because that's literally the only currency you've got. That stuck with me more than anything.

Emily Breunig

Emily Breunig — Founder, Honeycomb Consultancy

Chapter 02 · The lab

Brilliant science, siloed everywhere.

Biomedical research at UW School of Medicine & Public Health — running clinical trials, managing research programs, navigating the FDA regulatory stuff. Fascinating science, but everything was siloed. Brilliant people building tools that could change entire industries, and nobody outside their lab even knew the work existed.

Chapter 03 · The turn

Then science walked into the locker room.

At Isomark, I ran athletic metabolism and recovery studies with University of Wisconsin football and rowing — watching breath-based diagnostics designed for ICU patients reveal how athletes metabolize and recover. Same technology. Completely different application. That's the pattern I've been chasing ever since.

HTX Sports Tech Summit, Ford Field, Detroit

HTX Sports Tech Summit — Ford Field, Detroit

Chapter 04 · Startups

Zero to one, on repeat.

Gregor Diagnostics as Director of Operations — cancer diagnostics, $20M+ regulatory strategies, the whole thing. Then Salmon Health, building a single source of truth for athlete supplement safety. I loved solving problems and connecting people, so the startup world felt natural.

Next Legacy Networking Event, Wynn Las Vegas

Next Legacy Networking — Las Vegas Summer League

Chapter 05 · Capital

Then I went to where the money actually moves.

At Alumni Ventures I watched hundreds of founders pitch — and kept seeing people solving problems that had already been cracked in a completely different industry. Nobody was looking sideways. That's kind of my whole thing. I look sideways. I've built 150+ institutional partnerships by being the person who connects dots others don't see.

BAL Advance Next Play NYC Workshop at NBA HQ

BAL Advance Next Play — NBA HQ, New York

Chapter 06 · Athletes

Athletes as partners, not billboards.

Through Athletepreneur I work with pros, Olympians, and collegiate competitors — as partners and co-investors. NIL isn't just posts. It's Return on Influence: board seats, advisory roles, ambassador engagements, and real equity positions that teach an athlete how a company actually works. That's what changes careers after the game ends.

Emily doesn't just know people — she knows exactly who you need and why. She met me in Africa, understood what I was trying to build before I fully did, and connected me to the right team within days. She's been in my corner every step of the way since. That's worth more than gold.

— Professional Basketball Player & PLYA App Founder

NBA All Star Weekend with Devine Eke + Michaela Onyenwere

NBA All-Star Weekend — Devine Eke + Michaela Onyenwere

Chapter 07 · 33 Strategies

No AI hype. Just leverage.

At 33 Strategies, the AI transformation firm I co-founded with Mbiyimoh, we build products and systems designed to extend what one brilliant person can accomplish — exponentially. My official title is Czar of GSD. It's accurate.

No Edges launch event for 33 Strategies, SXSW

No Edges — 33 Strategies launch, SXSW Austin

Chapter 08 · How I'm wired

My superpower is my rolodex.

Competitive volleyball player, longtime Wisconsin club coach — athlete empathy in every room. A scientist's rigor. An operator's follow-through. I will absolutely corner you at a conference and ask about your bottlenecks — because when you tell me what's breaking, I don't hear complaints. I hear puzzle pieces.

Next Legacy Networking Event, Las Vegas Summer League

Next Legacy Networking — Las Vegas Summer League 2025

Emily BreunigHTX Sports Tech Summit, Ford Field, DetroitNext Legacy Networking Event, Wynn Las VegasBAL Advance Next Play NYC Workshop at NBA HQNBA All Star Weekend with Devine Eke + Michaela OnyenwereNo Edges launch event for 33 Strategies, SXSWNext Legacy Networking Event, Las Vegas Summer League
Emily Breunig — Founder, Honeycomb Consultancy

You'll get an intro before you get an invoice.

That's not a strategy. That's just how I'm wired.

Let's chop it up
BAL Advance Next Play NYC workshopAthletepreneur Paris Experience at Olympic HouseEmily Breunig at industry event33 Strategies No Edges launch eventHTX Sports Tech Summit, Ford Field, DetroitAthletepreneur Paris Experience at Olympic HouseSpeaking at BAL Advance Next Play, NBA AfricaEvent photograph from Emily Breunig’s professional archiveEvent photograph from Emily Breunig’s professional archiveAthletepreneur Paris Experience at Olympic HouseBAL Advance Next Play NYC workshopsEmily Breunig at industry eventEvent photograph from Emily Breunig’s professional archiveAthletepreneur Paris Experience at Olympic HouseEvent photograph from Emily Breunig’s professional archiveHTX Sports Tech Summit, Ford Field, DetroitEvent photograph from Emily Breunig’s professional archiveAthletepreneur Paris Experience at Olympic HouseEvent photograph from Emily Breunig’s professional archiveBAL Advance Next Play NYC Workshop Day 2 at NBA HQEvent photograph from Emily Breunig’s professional archiveAthletepreneur Paris Experience at Olympic HouseEvent photograph from Emily Breunig’s professional archiveBAL Advance Next Play NYC Workshop at NBA HQEvent photograph from Emily Breunig’s professional archiveAthletepreneur Paris Experience at Olympic HouseEvent photograph from Emily Breunig’s professional archiveEvent photograph from Emily Breunig’s professional archiveEvent photograph from Emily Breunig’s professional archiveAthletepreneur Paris Experience at Olympic HouseEvent photograph from Emily Breunig’s professional archiveEvent photograph from Emily Breunig’s professional archiveEvent photograph from Emily Breunig’s professional archiveEvent photograph from Emily Breunig’s professional archive

Scroll, swipe, or let it drift — the rooms I've been in.

04 Credentials
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Startups supported
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Institutional partnerships
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Companies advised
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Years in biotech & startups

Education & Certifications

UW–Madison, CALSB.S. Biology · 2005–2009
Universität Hohenheim, GermanyFoods, Nutrition & Wellness · 2008
Sports & Exercise NutritionAccredited Certificate · 2015
Clinical Research & Research ManagementAccredited Certificate · 2011

Current Advisory

Baseline Whole-genome health intelligence platform
Detroit Disruptors Pro Pickleball team — Advisor + Ambassador
EMRGE Two-way marketplace for talent & athlete IP in gaming
Optimize Mind Performance Mental performance platform for athletes, by athletes
Respira Global IHHT for performance & recovery
Velara CR Biologically optimized oceanfront resort, Costa Rica

Publications

Whitney DH, Clay MR, Wipperfurth J, Nabian M, Wylie D, Little K, Breunig EA, et al. Semen-based transcriptomic biomarkers for prostate cancer detection. Journal of Urology · 2025
Li S, Wipperfurth J, Renteria F, Breunig EA. Novel multi-source biomarker panel in semen improves prostate cancer diagnosis over blood PSA alone. Society for Urologic Oncology · 2020
O'Rourke AP, Buckman SA, Evans DC, Kerwin AJ, Breunig EA, Bütz DE. Changes in Exhaled 13CO2/12CO2 Breath Delta Value as an Early Indicator of Infection in ICU Patients. J Trauma Acute Care Surg · 2019
Butz DE, Schoeller DA, Breunig E, et al. Exhaled 13CO2/12CO2 Delta Value as a Metabolic Marker for Metabolism in Performance Training. The FASEB Journal · 2017

Speaker + Community

HTX Sports Tech SummitFord Field, Detroit · Panelist
Athletepreneur Paris ExperienceOlympic House · Moderator & Event Curator
KSU Private Equity x NIL ForumKennesaw State · Moderator
Startup Mania 2026Startup Grind, Austin · Judge
The CUT — TV Pilot FilmingPark City, Utah · Judge
BAL Advance — Next PlayNBA Africa · Speaker
ProductFest — Future of FandomModerator
WeFranch TourDenver · Speaker
WI Tech Council Entrepreneurs' ConfSpeaker
SFA NIL & Personal BrandingStephen F. Austin · Presenter
American Cancer SocietyCvC & Taste of Hope · Board, 18 years

Sound like someone you want in your corner?

Let's chop it up